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ASMP-Houston Presents


 

Have you finalized your marketing plans for the new year? Do you know where to start? Who are your dream clients, how are you going to reach them and what are you going to say once you do?

 

Are there some secrets that only successful photographers know when it comes to getting new business?

 

How do the photo reps do it?!?

 

How do they manage to stay the course and nab those assignments in this era when the winds of change are blowing so fast?

 

Come join ASMP Houston Thursday evening January 29 and Friday afternoon January 30 to hear former rep and current photo marketing consultant Carolyn Potts share winning behind-the-scenes strategies used during her 30 years of guiding top photographers through the last three “worst downturns ever!”

 

Thursday evening Carolyn will deliver a completely updated version of her well-received and very popular seminar “Rebooting Your Business Brain: 21st-Century Marketing tips for Photographers” Carolyn brings her decades of photography marketing experience to the challenges facing photographers today.

 

“Your presentation was a great help in my quest to revitalize my outlook.” —RH

 

She’ll discuss both the timeless (e.g., portfolio content and sales techniques) and the timely (online marketing tools and social media) issues that form the basis of any successful photography business.

 

“Topical information that I feel is essential to my business. [She’s] clearly an expert in this area” —TC

 

She’ll also discuss “the inside job” that every successful photographer has to do on a daily basis. E.g., it’s the beliefs you hold about what’s necessary and what’s possible to succeed that, to a large extent, determine how far you’ll go.

 

“Very practical info….I gained great insight about promotion” —DV

 

But wait ….there’s more!   :)
THERE’LL BE A FRIDAY AFTERNOON HANDS-ON WORKSHOP FOR A SELECT FEW MOTIVATED AND PROACTIVE PHOTOGRAPHERS on Jan 30th from noon to 4:30 pm.

 

BONUS: One lucky Thurs. evening SEMINAR attendee will have the chance to win a raffle ticket entitling them to a free spot in the Friday workshop.

 

That’s a $150 value.

 

On Friday afternoon, Carolyn will be doing a hands-on workshop for a select group of photographers who would like to implement — in real time — some of the topics she’ll cover on Thurs. evening. Space is limited to 10 people.

 

Some of what may be covered in the workshop

  • Tips on how to find your ideal clients (clients that are right for you).

     

  • Learn the research techniques that successful reps use. Find out how to

    • Add viable names to your “I-want-to-work-for-this-client” list.
    • Get ideas on how to target them which you can implement immediately after the workshop.
    • See how to use a database to track your sales and marketing progress. Practice setting one up.

     

  • Practice creating a marketing plan for 2015. Write a draft and get live feedback.

     

  • Get a critique of your current portfolio presentation. Do you show too much? Too little? Is it organized correctly?

     

  • Get feedback on your website — particularly on your “About” page copy. Find out if it will appeal to prospective clients or if you’re making the same mistake made by so many other photographers.

     

  • Learn how to build your LinkedIn page (if that’s an appropriate social media resource for you) the right way — so that it builds leads.

     

  • Get a review of your branding. Get suggestions for any necessary improvement. Get ideas on where to get affordable but decent design help.

     

  • Get ideas on running the business side of your business more effectively. Learn to identify what tasks you — and only you — should do and which tasks you should be delegating so you can grow to the next level.

     

  • Get tips on where to find affordable help and how to effectively delegate to others.

     

YOU’LL ALSO GET LIVE PRACTICE (don’t worry… it’ll be fun!):

  • Role playing exercise in connecting with a prospective client during a portfolio presentation.

  • Role play an estimating scenario with a prospective client.

  • Role play a pricing/negotiation discussion.

  • Practice giving a lead-generating answer to the the question “So what do you do?”

 

The value of the information in the afternoon workshop, if priced individually, would be at least $1000 in private sessions. But the fee for the afternoon workshop is only $150 for ASMP members!

 

Saturday Portfolio Reviews

And last, but not least: Carolyn is also available on Saturday for private, one-on-one PORTFOLIO REVIEW/MARKETING STRATEGY SESSIONS to completely focus on you and your business.

 

She’ll go over your portfolio and your current marketing plans. In your session you’ll get a honest feedback/editing tips, plus some valuable marketing ideas and information which will immediately help your business.

 

More info is available on her site www.cpotts.com under PORTFOLIO REVIEWS or click HERE.

 

FEE: Carolyn’s usual rate is $250/hr. You can save money when you book using Early-bird Discounts:

 

Early-bird pricing: Book within 10 days of the event and get a 10% discount.

 

Book within 3 days of the event: Get a 5% discount.

 

Call or text Carolyn directly to book a private session (312) 560-6400.

 

Comments from recent seminar attendees:

 

“When in the trenches, you fail to notice simple, effective ways to market yourself. However, when someone with a broad perspective and deep understanding of the business points them out, you immediately recognize the value and necessity of using those strategies in a marketing plan.” —JP

 

“Carolyn gave current information for things I can use to promote my photography NOW” —ED

 

Kind sponsorship support from Yodelist and TexCam.

 

Where and When

Thursday and Friday sessions will take place at
TexCam Studio
1323 North 1st Street
Bellaire, TX 77401
see a map

 

Registration Options

You may register for the Thursday evening session alone, or you may sign up for both Thursday and Friday (while seats are available).

  • Thursday evening only. Price is $35 for ASMP members, $20 for ASMP student members, or $65 for non-members. Sign up now, prices increase by $5 at the door.
  • Friday workshop (includes Thursday admission). Price is $175 for ASMP members, or $275 for non-members. Only 10 seats are available for this workshop and spots are filling fast!
  • To book a Saturday portfolio review, contact Carolyn directly at (312) 560-6400.